Online Monetization for the Local Media Company

We’ve heard it all over and over again about the local media companies…

-They’re dinosaurs
-They can’t monetize online
-They are a dying breed

There’s a stigma in the market that local media companies can offer nothing more than an online news portal, and that their biggest assets, their local brand and relationships cannot be effectively leveraged and monetized online. We’ve even recently read of claims that “there are no solutions that allow for complete white label branding; no solutions that offer direct paths for monetization.” These people obviously haven’t seen TotalPaas.

TotalPaas understands the importance of the local media companies and the vital role they play in their local community. TotalPaas is a community-powered hyper-local platform-as-a-service, a “PaaS” designed for the publishers to extend their community leadership role by augmenting or even powering their hyper-local strategy. TotalPaas’ comprehensive private label branding solution preserves the local newspaper’s brand equity while managing and syndicating aggregated content, serving local and national ads, and providing a direct path to monetization. The publisher-focused platform automatically and directly tags content with geographic metadata. In addition, the platform aggregates both RSS and non-RSS content, while controlling which feeds are aggregated. The built in content management system allows for the direct management of elements from aggregated content while allowing customization through javascript widgets, hosted solutions and APIs. TotalPaas even provides a visual element for the local community by publishing content to interactive maps. Rather than charging exorbitant up-front and monthly maintenance fees, TotalPaas demonstrates its commitment by forging partnerships with an increasing scale revenue share.

The stigma has been dispelled. Media companies can be far more than an online news portal. With TotalPaas, local media companies can effectively leverage their brand and relationship assets by providing an unsurpassed hyperlocal experience for their community — a direct path to monetization.

For more information visit http://totalpaas.com
To see a live site running on the TotalPaas platform visit http://paasgo.com